From an ad click to a booked estimate.
For a flooring and renovation company in Metro Vancouver, we built and now operate the system that turns ad spend into booked estimates — every lead answered in seconds by AI, qualified in conversation, nurtured when the timing isn't right, and booked straight onto the estimate calendar.
Paying for leads it couldn't answer fast enough.
A flooring and renovation company in Metro Vancouver was buying leads through social media ads — and each lead cost real money. But answering one depended on someone in the office noticing an email between site visits. In home services, the first company to respond usually gets the job: an answer that arrives hours later is a dead lead, and evenings and weekends — when homeowners actually browse — were written off entirely.
The leads that did get answered faced a second leak: anyone who said "not yet" was never heard from again. Off-the-shelf CRMs assume a sales team at desks working a pipeline. This is an owner-led company whose people are on job sites all day — it needed the answering, qualifying, following up, and booking to happen by itself, in the channels homeowners already use.
A pipeline that runs itself, end to end.
From the ad that produces the lead to the estimate on the calendar — and the feedback loop that makes the next ad dollar smarter.
Ads built to be measured
Ad campaigns run with structured creative testing, and every lead is tagged to the exact ad that produced it — so spend decisions are made on evidence, not on which ad 'feels' like it's working.
Every lead answered in seconds
The moment a lead arrives — 2 p.m. or 2 a.m. — an AI assistant texts them back and starts a conversation. No lead ever waits for someone to get back to the office.
A qualification conversation, not a form
The assistant asks what the project is, where it is, and when it needs to happen — and homeowners can text photos of their space for a ballpark range before anyone drives out. Every exchange is a reviewable transcript, and a person can step into any conversation at any point.
Estimates booked on the calendar
Qualified leads book straight into the estimate schedule — no phone tag, no back-and-forth. The company just shows up to appointments that appeared on its calendar.
"Not yet" doesn't mean never
Leads that aren't ready get followed up automatically over the weeks that follow — the nudges a busy office never gets to. When a deferred lead re-engages, the conversation picks up where it left off.
Outcomes feed the ads
Bookings and outcomes are reported back to the ad platform through its conversions API, so ad spend optimizes toward the audiences and creatives that produce booked estimates — not just clicks and form fills.
From missed leads to a calendar that fills itself.
First to respond, every time
Every lead gets an answer in seconds, around the clock — in a market where the first response usually wins the job.
No lead goes cold
Follow-up on "not yet" leads runs on its own for weeks. The pipeline no longer depends on anyone's memory or spare time.
Ad spend learns
Real outcomes flow back to the ad platform, so budget shifts toward what produces booked estimates instead of what produces clicks.
A human is always in reach
Every AI conversation is kept as a transcript the team can review, and a person can take over any thread at any moment — automation with the handbrake in reach.
Losing leads to slow follow-up?
Tell us where your leads come from and what happens to them today. We'll come back with a short read on whether a system like this fits and what a first engagement could look like.
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