A flooring and renovation company in Metro Vancouver was paying for ad leads it couldn’t answer fast enough. We built and now operate the system that answers every lead in seconds, qualifies it in conversation, nurtures it until the timing is right, and books the estimate — then feeds the outcomes back to the ads.
The company was buying leads through social media ads — and each lead cost real money. But answering one depended on someone in the office noticing an email between site visits. In home services, the first company to respond usually gets the job: an answer that arrives hours later is a dead lead, and evenings and weekends — when homeowners actually browse — were written off entirely.
The leads that did get answered faced a second leak: anyone who said “not yet” was never heard from again. Off-the-shelf CRMs assume a sales team at desks working a pipeline. This is an owner-led company whose people are on job sites all day — it needed the answering, qualifying, following up, and booking to happen by itself, in the channels homeowners already use.
From the ad that produces the lead to the estimate on the calendar — and the feedback loop that makes the next ad dollar smarter.
Ad campaigns run with structured creative testing, and every lead is tagged to the exact ad that produced it — so spend decisions are made on evidence, not on which ad ‘feels’ like it’s working.
The moment a lead arrives — 2 p.m. or 2 a.m. — an AI assistant texts them back and starts a conversation. No lead ever waits for someone to get back to the office.
The assistant asks what the project is, where it is, and when it needs to happen — and homeowners can text photos of their space for a ballpark range. Every exchange is a reviewable transcript, and a person can step in at any point.
Qualified leads book straight into the estimate schedule — no phone tag, no back-and-forth. The company just shows up to appointments that appeared on its calendar.
Leads that aren’t ready get followed up automatically over the weeks that follow. When a deferred lead re-engages, the conversation picks up where it left off.
Bookings and outcomes are reported back to the ad platform through its conversions API, so ad spend optimizes toward the audiences and creatives that produce booked estimates — not just clicks.
Every lead gets an answer in seconds, around the clock — in a market where the first response usually wins the job.
Follow-up on “not yet” leads runs on its own for weeks. The pipeline no longer depends on anyone’s memory or spare time.
Real outcomes flow back to the ad platform, so budget shifts toward what produces booked estimates instead of what produces clicks.
Every AI conversation is kept as a transcript the team can review, and a person can take over any thread at any moment — automation with the handbrake in reach.